Introduction
CitiScape Builders Group, Inc., is a renowned luxury custom home builder based in New Jersey. With over 20 years of experience, it specializes in crafting personalized, high-quality homes that embody its clients’ unique visions. Founded in 2004 by seasoned construction manager Lawrence H. Gerstein and joined by Allison Law in 2018 to focus on customization and design, CitiScape has built a strong reputation throughout New Jersey and New York.
In today’s digital age, even established businesses like CitiScape face the challenge of maintaining online visibility and effectively reaching potential clients. As potential clients increasingly turn to online searches to find home builders, a strong online presence is crucial for success in the competitive custom home-building market.
Solution
To address these challenges, CitiScape partnered with Battle SEO to implement a comprehensive SEO program. This program focused on optimizing their website and online content to increase their visibility in search engine results. Key strategies included:
- Keyword Optimization: Thorough keyword research was conducted to identify high-value search terms used by potential clients seeking luxury home builders in New Jersey and New York. These keywords were strategically integrated into the website content.
- Content Enhancement: Existing website content was enhanced, and new, informative content was created to establish expertise and provide value to potential clients.
- Technical SEO: Technical aspects of the website were optimized to ensure search engine crawlers could easily index and understand the content.
- Link Building: High-quality backlinks from reputable websites were acquired further to enhance the website’s authority and search engine rankings.
This solution was the best fit for CitiScape’s needs because it addressed its core challenges of online visibility and lead generation by focusing on attracting qualified traffic to their website.
Results
The SEO program implemented by Battle SEO yielded impressive results for CitiScape Builders Group, Inc.:
- Increased Website Traffic: Their website traffic saw a staggering increase of 1941.7%, indicating a significantly larger audience reach.
- Boosted Phone Calls: They experienced a 200% increase in phone calls, demonstrating a surge in qualified leads generated through their online presence.
- Improved Search Rankings: Their average search position improved by 29.4%, making it easier for potential clients to find them online.
- Gained Ranked Keywords:
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- Top 3: 22 new keywords ranked in the top 3 positions.
- Top 10: 24 new keywords reached the top 10 positions.
- Top 20: 26 new keywords ranked within the top 20 positions.
- Top 100: 33 new keywords ranked in the top 100 positions.
These results effectively addressed CitiScape’s challenges by increasing its online visibility, driving qualified leads, and strengthening its brand presence.
Conclusion
The partnership between CitiScape Builders Group, Inc. and Battle SEO exemplifies the power of a well-executed SEO strategy in achieving significant business growth. By focusing on enhancing online visibility and attracting qualified leads, CitiScape experienced remarkable improvements in website traffic, lead generation, and overall brand awareness.
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About Mike
Mike Guess is an accomplished marketing expert with over 15 years of experience leading various companies to digital success. He is the CEO of Battle SEO and 39LINKS.COM, overseeing bespoke SEO and digital marketing campaigns that enhance online visibility and drive client growth. He also serves as Chief Marketing Officer and partner at We Speak Meat, where he drives brand strategy and customer engagement for a premium meat retailer.