Martial Arts Academy SEO and AIO Case Study

by Case Studies

Martial arts, SEO and AI case study, Florida
SEO & AI Case Study

Florida Karate Academy

Martial Arts Academy / Karate & Self-Defense — Florida
Campaign Period: Mar 2026 — Jun 2026 (4 months)
+336%
Search Impressions
2,687 → 11,704/mo
+671%
Organic Clicks
7 → 54/mo
↑7.4
Position Improvement
22.1 → 14.7 avg
3
#1 Rankings
36 keywords on Page 1

The Challenge

Florida Karate Academy had virtually no organic search presence when they came to Battle SEO. Their website wasn't appearing in Google search results at all — zero clicks and zero impressions. In a competitive martial arts market, they needed to build visibility from scratch to reach families searching for karate classes, self-defense training, and martial arts programs for kids and adults.

🎯

Our Approach

  • Built SEO foundation from the ground up — site structure, metadata, and schema
  • Targeted high-intent martial arts and karate-related keywords
  • Google Business Profile optimization for local visibility
  • Content strategy focused on class types, age groups, and local searches
  • Technical SEO setup for mobile-first indexing and page speed
  • AI search optimization for ChatGPT and AI-powered search engines
🏆

The Results

  • Average position moved from page 3 to page 1–2 (22.1 → 14.7)
  • Monthly impressions grew from 2,687 to 11,704 (+336%)
  • Organic clicks increased from 7 to 54/month (+671%)
  • 3 keywords ranking #1 — 36 keywords on page 1

Google Search Performance

Impressions
Clicks
2,687 Mar 26 13,916 Apr 26 12,650 May 26 11,704 Jun 26 7 63 60 54
Data source: Google Search Console · Mar 2026 – Jun 2026

Average Search Position ↑ Improved 7.4 positions

Lower number = higher ranking. Green zone = Page 1.
Page 1 22.1 Mar 26 15.2 Apr 26 12.1 May 26 14.7 Jun 26

Keyword Ranking Results

Before vs. current campaign results
3
#1 Rankings
36
Page 1
Keyword Before Current Change
🏆 #1 Rankings
junior karate 👑1.0NEW
beginner self defense classes near me 👑1.0NEW
daga kobudo 👑1.0NEW
🆕 New Page 1 Keywords
florida karate academy2.1NEW
karate vero beach7.1NEW
karate classes near me7.0NEW
florida aau karate6.0NEW
junior karate1.0NEW
karate6.3NEW
karate camp summer 20262.2NEW
karate near.me2.0NEW
👑 = #1 position · NEW = keyword not ranking before campaign · Positions are Google Search Console averages.
AI Search Optimization

AI Search Engine Visibility

Consumers increasingly use AI-powered search tools like ChatGPT, Google Gemini, Perplexity, and Claude to find local businesses. We optimized this business's digital presence so AI models accurately recommend them when users search for related services.

32.5%
AI Mention Rate
Brand appearing in over 1 in 3 AI responses
13
Brand Mentions
Across 40 total prompt runs
8
Prompts Tested
High-intent local service queries

AI Search Prompt Results

Prompt Brand Mentioned Count AI Engine
"florida karate academy"✓ Yes2openai (gpt-5.2)
"okinawin kobudo training indian river county"✗ No0openai (gpt-5.2)
"childrens karate near me"✓ Yes1openai (gpt-5.2)
"arnis martial arts near me"✓ Yes1openai (gpt-5.2)
"youth karate near me"✓ Yes1openai (gpt-5.2)
"vero beach karate"✗ No0openai (gpt-5.2)
"karate schools near me"✓ Yes1openai (gpt-5.2)
AI engines tested: OpenAI GPT-5.2 · Results show whether the brand was recommended in AI-generated responses to these prompts.

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