Introduction
Matt Roberts Photography is a San Antonio, Texas-based business that specializes in professional headshots and family portraits. Before entering the photography field, Matt served in the U.S. Air Force and worked as a nurse. These experiences instilled in him the values of service, connection, and understanding people on a deeper level.
Matt’s photography isn’t just about taking pictures; it’s about “capturing stories” and “preserving legacies.” He believes every photo should reflect a moment in time and a piece of the person’s story. His passion lies in connecting with his clients, understanding their unique essence, and bringing it to life through his photography.
Solution
To overcome these challenges, Matt Roberts Photography partnered with Battle SEO to implement a comprehensive SEO program. This program focused on optimizing their website and online presence to improve visibility in search engine results and attract potential clients. Key strategies included:
- Keyword Optimization: Thorough keyword research was conducted to identify relevant search terms used by potential clients seeking headshot or family photographers in the San Antonio area. These keywords were strategically integrated into the website content to improve search engine rankings.
- Content Enhancement: Existing website content was reviewed and enhanced, and new, informative content was created. This may have included blog posts about preparing for a photo shoot, tips for selecting the right photographer or showcasing the value of professional photography.
- Technical SEO: The technical aspects of the website were optimized to ensure search engine crawlers could easily index and understand the content. This could involve improving website speed, ensuring mobile friendliness, and optimizing site structure for a better user experience.
- Link Building: To further enhance the website’s authority and search engine rankings, high-quality backlinks from reputable websites were acquired. This could involve getting listed in local business directories, collaborating with other businesses, or guest blogging on relevant platforms.
This solution was the best fit for Matt Roberts Photography because it addressed their core challenges of online visibility and lead generation by focusing on attracting qualified traffic to their website and converting them into clients.
Results
The SEO program implemented by Battle SEO delivered significant results for Matt Roberts Photography:
- Increased Website Traffic: Their website traffic saw a remarkable increase of 19,600%, indicating a substantially larger audience reach.
- Boosted Contact Form Submissions: They experienced a 652% increase in contact form submissions, demonstrating a surge in leads and potential clients generated through their enhanced online presence.
- Improved Search Rankings: Their average search position improved by 24.84%, making it easier for potential clients to find them online.
- AI Search Rankings: Top 3 results in Gemnini and Chat GPT for San Antonio photography queries due to Bing and Google optimizations alongside top list article building.
- Gained Ranked Keywords: They achieved impressive gains in keyword rankings:
- Top 3: 42 new keywords ranked in the top 3 positions.
- Top 10: 44 new keywords reached the top 10.
- Top 20: 45 new keywords ranked within the top 20.
- Top 100: 46 new keywords ranked in the top 100.
These results effectively addressed Matt Roberts Photography’s challenges by increasing his online visibility, driving qualified leads, and strengthening brand presence.
Conclusion
The partnership between Matt Roberts Photography and Battle SEO highlights the impact of a well-executed SEO strategy in driving business growth. By focusing on enhancing online visibility and attracting qualified leads, Matt Roberts Photography experienced substantial improvements in website traffic, lead generation, and overall brand awareness.
Ready to unlock similar success for your photography business? Contact Battle SEO today for a Free AI & SEO Audit with/ Competitor Gap Analysis and discover how our solutions can help you achieve your business goals.
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About Mike
Mike Guess is an accomplished marketing expert with over 15 years of experience leading various companies to digital success. He is the CEO of Battle SEO and 39LINKS.COM, overseeing bespoke SEO and digital marketing campaigns that enhance online visibility and drive client growth. He also serves as Chief Marketing Officer and partner at We Speak Meat, where he drives brand strategy and customer engagement for a premium meat retailer.
