SEO & AI Case Study
Mr. Pool Leak Repair
Pool Leak Detection & Repair Services — Dallas / Frisco, TX
Campaign Period: Oct 2025 — Jun 2026 (9 months)
+266%
Search Impressions
18,024 → 66,008/mo
140
Monthly Clicks
+37% growth
↑3.6
Position Improvement
23.3 → 19.7 avg
22
#1 Rankings
49 keywords on Page 1
⚡
The Challenge
Mr. Pool Leak Repair had limited organic search visibility in the competitive Dallas–Fort Worth pool services market. With an average search position of 23.3 and just 102 monthly clicks, they were buried on pages 2–3 for key service queries. Potential customers searching for pool leak repair, pool cleaning, and related services in the DFW area weren't finding them.
🎯
Our Approach
- Comprehensive on-page SEO across all service and location pages
- Strategic content targeting high-intent pool service keywords
- Google Business Profile optimization for local map pack visibility
- Location-specific landing pages for Dallas, Frisco, and surrounding areas
- Technical SEO improvements for site speed and crawlability
- AI search optimization for ChatGPT and AI-powered search engines
🏆
The Results
- Average position moved from page 3 to page 1–2 (23.3 → 19.7)
- Monthly impressions grew from 18,024 to 66,008 (+266%)
- Organic clicks increased from 102 to 140/month (+37%)
- 22 keywords ranking #1 — 49 keywords on page 1
Google Search Performance
Impressions
Clicks
Data source: Google Search Console · Oct 2025 – Jun 2026
Average Search Position ↑ Improved 3.6 positions
Lower number = higher ranking. Green zone = Page 1.
Keyword Ranking Results
Before vs. current campaign results
22
#1 Rankings
49
Page 1
| Keyword | Before | Current | Change |
|---|---|---|---|
| 🏆 #1 Rankings | |||
| mr pool leak 👑 | — | 1.3 | NEW |
| mr. pool leak repair - dallas 👑 | 1.4 | 1.2 | +0.2 |
| pool repair frisco 👑 | 1.0 | 1.2 | +-0.2 |
| pool cleaner dallas 👑 | — | 1.0 | NEW |
| mr leak detection 👑 | 2.2 | 1.0 | +1.2 |
| mr pool leak repair dallas 👑 | — | 1.1 | NEW |
| pool divers near me 👑 | — | 1.0 | NEW |
| pool heater repair frisco tx 👑 | — | 1.2 | NEW |
| pool plumber near me 👑 | — | 1.0 | NEW |
| pool pump installation near me 👑 | — | 1.0 | NEW |
| pool regrouting near me 👑 | — | 1.0 | NEW |
| pool relining near me 👑 | — | 1.5 | NEW |
| pool repair frisco tx 👑 | 9.6 | 1.1 | +8.5 |
| pool restoration near me 👑 | — | 1.0 | NEW |
| 📈 Major Page 1 Improvements | |||
| pool repair frisco tx | 9.6 | 1.1 | +8.5 |
| pool leak detection companies near me | 5.4 | 1.6 | +3.8 |
| mr pool leak repair reviews | 5.6 | 3.3 | +2.3 |
| 🆕 New Page 1 Keywords | |||
| mr pool leak | — | 1.3 | NEW |
| mr. pool leak repair - allen | — | 1.6 | NEW |
| pool cleaner dallas | — | 1.0 | NEW |
| pool repair plano tx | — | 6.9 | NEW |
| mr pool leak repair dallas | — | 1.1 | NEW |
| mr.pool | — | 1.9 | NEW |
| pool divers near me | — | 1.0 | NEW |
| pool equipment repair plano | — | 6.2 | NEW |
👑 = #1 position · NEW = keyword not ranking before campaign · Positions are Google Search Console averages.
AI Search Optimization
AI Search Engine Visibility
Consumers increasingly use AI-powered search tools like ChatGPT, Google Gemini, Perplexity, and Claude to find local businesses. We optimized this business's digital presence so AI models accurately recommend them when users search for related services.
17.8%
AI Mention Rate
Brand gaining traction in AI-powered search
24
Brand Mentions
Across 135 total prompt runs
12
Prompts Tested
High-intent local service queries
AI Search Prompt Results
| Prompt | Brand Mentioned | Count | AI Engine |
|---|---|---|---|
| "pool leak inspection company near me" | ✓ Yes | 5 | claude, perplexity, openai |
| "pool leak repair allen tx" | ✓ Yes | 3 | claude, perplexity, openai |
| "pool leak repair dallas" | ✓ Yes | 2 | claude, perplexity, openai |
| "pool leak repair frisco" | ✓ Yes | 1 | claude, perplexity, openai |
| "pool leak repair mckinney" | ✓ Yes | 1 | claude, perplexity, openai |
| "swimming pool leak detection" | ✓ Yes | 5 | claude, perplexity, openai |
| "dfw pool leak detection service" | ✓ Yes | 3 | claude, perplexity, openai |
| "pool leak repair company near me" | ✓ Yes | 3 | claude, perplexity, openai |
| "pool leak repair dallas tx" | ✓ Yes | 1 | claude, perplexity, openai |
| "mr pool leak repair" | ✗ No | 0 | claude, perplexity, openai |
| "pool repair fort worth" | ✗ No | 0 | claude, perplexity, openai |
| "best pool repair service in dallas" | ✗ No | 0 | claude, perplexity, openai |
AI engines tested: Claude, Perplexity, OpenAI · Results show whether the brand was recommended in AI-generated responses to these prompts.
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