If your phone rang ten times today, would you know which calls came from Google and which came from “someone told me about you”? That is the tracking problem most local businesses live with. You can feel marketing working, but you cannot prove what is driving revenue,...

If we could buy tomorrow’s website traffic the same way we buy next day shipping, would it actually arrive as the right people, or just a pile of random clicks? That’s the real question behind PPC. Pay per click advertising can bring visitors fast, sometimes within...

Your rivals are already deploying competitive tactics while you're still figuring out your AI optimization strategies. The digital world has never been more fierce. Businesses now use advanced AI tools to outmaneuver their competition each day. Many companies have...